Brands may efficiently and successfully promote to potential consumers at scale using the Amazon DSP advertising platform. Amazon DSP, also known as Amazon’s Demand-Side Platform, enables advertisers to programmatically acquire video and ad placements. Amazon’s distinct benefit is that it allows marketers to use consumer targeting data that is only accessible through Amazon to programmatically buy display and video advertising.

In contrast to its predecessor, Amazon Advertising Platform (AAP), Amazon DSP provides display and video placements as a component of a cross-channel advertising strategy.

The Amazon DSP, which enables marketers to employ Amazon targeting capabilities in presenting advertisements not only on Amazon owned-and-operated web domains but also those it does not control, is seeing an increase in advertiser expenditure. One of the things that makes this display option so appealing is the fact that you may promote both within and outside of the Amazon marketplace to increase your consumer base.

Amazon Demand Side Platform ad types

1. Dynamic e-commerce

The eCommerce display creatives from Amazon Ads dynamically adjust ad formats to achieve a campaign’s objective. Dynamic eCommerce (DEA) and Responsive eCommerce creatives (REC), both of which enable different rotating ad formats, are the two forms of eCommerce display creatives that Amazon Ads offers.

Machine learning and the chosen line item objective type, such as click-through rate, purchase rate, or detail page view rate, will be used to improve the variety of eCommerce creative delivered. The main product image from the Amazon detail page is used by both creatives, who also have the option to add a unique backdrop.

Every day, Amazon’s machine learning solutions get better and easier to use. Based on your campaign aim, dynamic e-commerce advertisements automatically optimise which creative appears.

2. Static ads

Because static advertisements lack dynamic aspects, they require special calls-to-action, such as “Shop Now.” These advertisements should be used as mid- and upper-funnel strategies to entice customers and increase brand recognition. These advertisements link back to an Amazon product detail page, shop, or personalised landing page. Depending on where they are placed, desktop and mobile web static display advertising from Amazon DSP have very different needs. Desktop DSP advertising are available in a variety of ad locations, including billboards, broad skyscrapers, big rectangles, and medium rectangles. While mobile leaderboard, mobile detail and search results pages, mobile medium rectangle, and mobile leaderboard for tablets are all places where mobile DSP advertising can be shown.

3. Video ads through DSP

Telling your brand’s narrative through video is a fantastic approach to engage your customers on an emotional level. DSP allows for the placement of video adverts both within the video stream itself (in-stream video) and as display ads (out-stream video). Your video advertising can be linked through DSP to an Amazon product detail page or to your own website. You may use Amazon’s audiences to target the right customers by creating video advertising with DSP. Most customers research your brand before deciding to make a purchase before adding your items to their basket. The appeal of videos is that they convey a narrative more vividly and effectively than pictures and words. video creatives allow your voice to be heard by using sounds and images.Videos have the advantage of telling stories more vividly and effectively than photos and text. Video creatives enable your audience to feel your brand and visualise themselves using your items that may be able to address their problems by employing additional noises and graphics. Videos may also outline the exact steps required to use, maintain, or reuse a product, which may be challenging to do so through text or a sequence of still photos.

4. Over-the-top video ads (OTT)

The internet streaming options that are popular today that don’t require a cable or service provider are known as over-the-top, or OTT, video services. One of the most common ways to consume media at the moment is through OTT streaming services. Therefore, it makes a lot of sense for marketers to take advantage of this platform’s expanding popularity, particularly to target the younger demographic.

OTT ads can be found in places like:

  • ● Popular video streaming apps
  • ● Streaming devices
  • ● Smart TVs
  • ● Gaming consoles

On the DSP platform, OTT advertising also appear. These full-screen, unskippable advertisements are an excellent approach to reach millions of viewers of connected TV sources (like the Amazon Fire TV Stick). Although you may target particular Amazon customers, you should be aware that these adverts cannot be clicked on.

How Titan Fulfillment can helps you with Amazon DSP

Data analysts have more time to work with insights and make sure that their forecasts are correct when data extraction and transformation operations are automated. Additionally, instead of devoting hours to the data preparation procedure, they may concentrate on high-priority assignments. However, in order to put it to use and get any results, you need a reliable tool. If you don’t already have one, try TITAN FULFILLMENT.

Amazon DSP is only one of the marketing and sales data streams from which insights may be extracted using Titan Fulfillment. It can help you save a tonne of time on manual data processing and continuously feed real-time data into your dashboards. Get in touch with us.