What is Omnichannel Retail? Omnichannel Retail refers to the process of eliminating the middlemen and shipping the product directly to the customer. It can be said as a way to reach the customer directly by fulfilling the order requirements at one location and shipping the product directly to the customer..
What is Multichannel? Multichannel marketing and information dissemination refers to the use of several channels to promote and spread a brand’s message. There is no integration between these several channels. For instance, a billboard and a company’s website are independent marketing platforms that are used to spread awareness of a.
