If your eCommerce business is not performing well lately or you are losing your customers then it’s time to reevaluate your strategies and improve eCommerce customer retention. Unquestionably performing well every day is a tough job when you are selling your products online. On a daily basis along with the algorithm of online shopping platforms the choices and attitude of consumers changes. Therefore, it is important to not only keep track of your product quality and consumer behavior but also take a look at important points of your enterprises’ operations.
Here for your assistance, needful research has been done and the Titan Fulfilment team came up with some of the paramount points. Taking a look at each listed below will help your enterprises to perform better eventually improving your ROI (Return of Investment).
Executing a Loyalty Program:
It has been observed that the businesses pay the least attention or could be stated that do not prioritize it while offering their products or services. However, this factor keeps up the customer engaged with brands. Presenting long terms lucrative deals to buyers often not only keeps them engaged with your business but also helps in eCommerce customer retention.
Therefore, while reviewing your sale, orders, dispatches, and other primary operation components it is beneficial to work equally on loyalty programs. To make it advantageous for yourself research the seasons and sale increase factors to announce and connect with buyers for the loyalty programs, points, and credits.
By Offering Auto-Replenishment
By auto-replenishment, we mean to keep your product stock updated. For the most valued and bought products, inventory updation is necessary as not keeping up with the sufficient quantity of the same will lead to the loss of a customer. This also adversely affects the reputation of the product supplier and the behavior of the consumer toward the brand. Thus, for saving time, and money, and at the same time overstocking keeping a constant check on auto-replenishment is necessary.
For performing the same in an accurate manner, technology-driven solutions are also available. Making good use of the available resource eventually benefits the business in terms of annual expenses.
Launching Subscription
The subscription model is to build trust with your customers. For the launch of the same, the foremost requirement is to plan respectively with a tone that is personal. Any consumer would like to know the fact that the brand recognizes their habit and manner of buying their product or availing services. In research, it has been determined that asking for subscribing to the service in a phased manner gives insight into the consumer interest in your product and service.
It also helps in data refining to target buyers who are idle for a long duration from buying your items.
There is no doubt about the fact that showing up in front of your consumers in a planned manner helps them to recall their interests and preference in terms of products and services.
By Email Marketing
Did you pop up in your consumer’s mail today? If No then you would not have the respective visitor checking out your online store. As much as you need to remember about your regular customers’ ordering and purchasing from you, it is equally important to remind them about their interests. A well-drafted and personalized email that includes the consumers’ past behavior or incomplete action while using the eCommerce portal results in a result-driven action. Another benefit of leveraging their approach is it saves a lot of costs and is seamless to use.
Therefore, while considering the budget, the email marketing model for eCommerce customer retention is an apt solution. Here is a tip, while drafting an email, apart from keeping it personal, include the subscription and loyalty program points too which will reduce your email going into the trash.
Utilize Targeting Ads
Targeting ads suggest to an individual a new buy that they can do. Taking their previous choices into an account, customization of the ads with the particular items and discount details get the consumers visit to your brand. There is no doubt that reminder helps in making buyers check out articles with higher chances of buying the respective products.
Therefore, considering the dynamic targeting ads for your brand is the right action to do when thinking of a higher rate of eCommerce customer retention. Additionally, this also attracts the new buyer which is undoubtedly a good result-driven solution for targeting ads strategy.
Focus on Fast and Frictionless Delivery
No customer would deny the satisfaction of receiving the product as early as possible. For any business working on the order and dispatch operations would yield good results. To improve ROI and customer engagement the fast and seamless delivery works for wonder. The success of the fast and frictionless delivery depends on multiple components. These are product inventory, packaging department, and best delivery and fulfillment partners. Incorporating all will yield a satisfactory result for both buyers and sellers.
Providing Easy Checkouts
Many businesses lose their buyers at the stage of checking out. A complicated checkout process bores and frustrates the consumer resulting in closing the application or page without buying any article. Therefore, during the development stage, it is important to pay attention to details and seamless functioning of the solution for providing a better eCommerce experience.
Integration of the check-out process with multiple payment options, different currency support, promo code coupons, and a safe payment gateway builds the trust of consumers.
Providing Real-Time Customer Support
The need for assistance while using the eCommerce solution can come up at any time. Therefore, to provide an uninterrupted experience to the consumer integrating real-time customer support is important. There is no doubt in the fact that the chances of losing any buyer are high when they encounter any issue and did not get the right solution. Thus, keeping customers’ comfort on priority and assigning support either technical or non-technical to solve their query on time will increase the eCommerce customer retention rate.
Conclusion:
From executing loyalty programs to emailing and subscription mail, from seamless delivery solutions to instant customer support, all the above-mentioned points help in eCommerce customer retention. Though before the implementation it is important to evaluate the aspect that your business is lacking. Therefore, in a timely manner doing the audit for your operations, distinct departments, and human or other resources is necessary. This will help in deciding your investment in terms of money and time to bring changes accordingly and retain your customers along with having potential consumers in large numbers.